Google Helps Create Awareness of Your Brand

The new Google Endorsements is going to help people recognize you and the things you recommend. This is Branding on steroids. This will go a long way in helping you become a recognized leader and professional in your market place and the associations you have in branding your presence on the web.

Here are a few examples of shared endorsements on Google. The “Summertime Spas” example below shows a shared endorsement displayed

Google Endorsements, Branding and Reputation Management all in one

Whenever you make a recommendation your image and star rating will appear in that recommendation. This is also huge for reputation management. As you can have people with their image and star rating endorse you. Those that feel it is important to have their own recognition and branding will gladly do this to improve their awareness on the web. Also those offenders that have the authorship turned on will shy away because they don’t want to be seen as negative.

Here is what Google has to say about this new feature:

Shared Endorsements

Google makes it easy for you to get great recommendations from your friends. For example, when you visit the Google Play music store, you may see that a friend has +1’d a new album by your favorite artist. When you search for a restaurant, you may see an ad including a 5-star review by another friend.

We call these shared endorsements. Here’s what you need to know:


  • You’re in control: Your content is only shared when you choose, and shared endorsements don’t impact who can see your content or activity.
  • To help your friends and others find cool stuff online, your activity (such as reviews, +1s, follows, shares, etc.) may be used along with your name and photo in commercial or other promotional contexts.
  • When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don’t) — you can control this with the setting at the bottom of this page.
  • The name and photo shown in shared endorsements are the public profile name and photo you have chosen on Google+.

So it’s time to take advantage of Google’s new Endorsement feature and begin to use it to promote yourself and get branded as a recognized professional.

To your success,

Doug Ison